The Cliff Notes™ Approach to Amtrak Marketing: The Airline-Style Seating Proposal


Why Amtrak Refuses to Know Its Market Position and to Learn from New Coke and Other Market Failures

By M.E. Singer

Amtrak Marketing In The Vacuum Of A Cul De Sac

Thankfully, the advocates and customers of Amtrak passenger trains can rely upon the commitment of U.S. Senator Charles Schumer (D-NY) to quickly size-up and critically admonish Amtrak’s recent marketing lunges at innovating increased revenue opportunities.  So desperately seeking to increase revenues, without rationally understanding their product within their market position, is like watching Amtrak Marketing enact Don Quote attacking the windmills. The virtual lack of any definition and explanation of what is proposed with airline-style seats, on what trains and corridors, and time of introduction evidences how Amtrak Marketing is still going by the book–the abbreviated version of Marketing by Cliff Notes™ Although Amtrak senior leadership is undergoing another passing of the baton, where is the stewardship of the…

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