The Search for Authenticity: A Questionable Manifesto

This Is Why I'm Drunk

question-man

You familiar with Panera Bread or Five Guys? Ever visit a food truck? Each kind of business represents a part of the fastest-growing segment of the dining industry, known as “fast-casual.”

The premise is simple: a step above “traditional,” expected fast-food, but not the kind of sit-down experience you receive at restaurants. No servers. Relatively little fuss. In essence, it’s a way to create a more direct connection between customer and choice, even if that literally means taking out a middleman to put you and the creator of your food face-to-face.

What’s worth noticing about the increased attention and interest of this format of consumption is how it can also be part of broader social trends. It’s an extension of what the past decade has offered entrepreneurs and consumers in the wake of the Great Recession. New ways to approach how we give and receive goods and services.

The rise of…

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