Marketing To Hunt a Sub, my debut novel, is a whole lot different from my non-fiction pieces. In those, I could rely on my background, my expertise in the subject, and my network of professional friends to spread the word and sell my books. Fiction–not so much. For one thing, I don’t have prior fiction novels to buttress my reputation. So I did what I have always done when preparing for the unknown: I researched. I read everything I could find on how to market a novel, collected ideas, made my plan, and jumped in without a backward glance (see two of the books I devoured here).
Well, now that much of the marketing is done, there are a few pieces I wish I’d done differently:
- I participated in the Kindle Scout to mentally kick-off my campaign. That took longer than I expected which set me back a…
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