How many of these do you get wrong?
Using the right word can matter. Using the wrong word can matter even more. I once lost a potential writing gig because I used “who” instead of “whom” in a proposal letter.
(And I still have trouble getting “who” and “whom” right.)
Even just one incorrectly used word–especially when you’re trying to make a great impression–can ruin everything. Is that unfair? Yes… but it does happen.
To make sure that doesn’t happen to you, I’ve collected some of the most common incorrectly used words from other posts into one epic post. (Thanks to all the readers along the way who offered their own examples, many of which are included here.)
Here we go.
With the holiday season quickly approaching, electronics retailers couldn’t be in a better position to make record breaking sales, exceeding the $1 trillion earned in 2014. Electronics make ideal gifts, and electronic stores are one of the largest revenue generating distributors, accounting for 13.6% of all holiday sales. However, OEMs won’t cash in unless they have the right omnichannel infrastructure in place.
Electronics constitute one of the leading purchases made for dads, and accounted for 20% of Father’s Day sales this past June. With the rise of tablets, mobile phones and wearables, retailers can expect this category to grow. While 2015 looks at sustained growth with these product lines, Steve Koenig, senior director at the Consumer Electronics Association (CEA), advises not to overlook other electronics that are also predicted to be big for business. Koenig explained, “Consumer decisions to replace their TVs at home with Ultra HD 4K units should provide a much-needed boost to the TV industry, while new smartwatches and other high-tech wearables will also expand that growing category this year.”
In the news, Apple has already created fierce demand with the launch of its latest rendition of the iPhone 6s and 6s Plus. To address this frenzy, Apple executives released a statement that online orders have been “exceptionally strong and exceeded our own forecasts for the preorder period. We are working to catch up as quickly as we can, and we will have iPhone 6s Plus as well as iPhone 6s units available at Apple retail stores when they open next Friday.”
It’s not only smart phone and tablet producers that will go through this inventory and production pressure. The CEA advises that while total shopping category continues to grow, the channels that consumers shop across have changed drastically, leading to the introduction of omnichannel shopping.